Monday, April 27, 2009

How to Market Your Business in a Downturn

via The NY Times

Most industries go through downturns at some juncture. Planning a more aggressive approach to sales and marketing can help you keep your business in the black during difficult times. In addition, it can set you apart from the competition who may be complacently weathering the storm.

While you always want your products or services to meet the needs of the customers, this becomes more significant during a downturn. Therefore, you need to market your product or service as important to your customer as possible. You need to solve a problem, satisfy a need, or make life easier in a cost-effective manner.


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