Thursday, April 30, 2009

What Brands Can Learn From Jadakiss

via Ad Age

At a time when artists are being cut from major label deals and scrambling to find indie labels to release their next albums, Jadakiss has far exceeded expectations with his new Island Def Jam release, "The Last Kiss." After a five-year layoff between album releases (usually a kiss of death for a hip-hop artist), Jadakiss' album sold over 130,000 copies in its first week earlier this month. In these challenged times of selling music, especially albums, that's a very sizable number.

Why and how is this relevant to brands? Let's explore the circumstances and the marketing that led up to Jadakiss' release and the parallels between the launch of his album and the challenges that a brand team faces in launching a campaign. Rest assured there are numerous differences between an album launch and a product launch, but extracting and highlighting what insights and lessons can be learned from his latest release and his initiatives are not as obvious.


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